OUR STORY

Organic Pioneers

It’s 1980 when Bruno Bossa sees the potential in fruit grown in harmony with nature and chooses to build a company founded entirely on organic farming: a bold decision at the time, when the organic sector in Italy did not yet exist and there were no certifications or regulatory standards in place.

He chose Paesana, a small village at the foot of Monviso, in the province of Cuneo, in the heart of a region historically renowned for fruit cultivation, especially apples. It was a deliberate choice: to stay as close as possible to the fruit and its origin.

This is how Achillea BIO was born, among the first organic companies in Italy, built from the very beginning on a pioneering vision of quality, territory and respect for nature.

To this day, Achillea operates in Paesana, staying true to its organic roots: every product is made exclusively with certified organic fruit.

A benchmark in Italy’s premium organic sector, Achillea has been part of Incantalia Group since 2022, sharing its culture of excellence, research and sustainable quality.

ORGANIC FRUIT ONLY

Since 1980, we have embraced organic production: every ingredient we use comes from certified organic agriculture, respecting nature and biodiversity.

We specialise in crafting fruit juices and nectars, teas and soft drinks, jams and fruit spreads.

Our juices are made with 100% fruit: we use only the signature fruit and organic apple juice to balance the taste naturally. No added sugar, only naturally occurring fruit sugars.

We craft jams and fruit spreads through a slow vacuum-cooking process, a method that helps preserve the fruit’s natural aromas. Our recipes are essential: a high fruit content, with no pectins, additives or antioxidants

SUSTAINABILITY IN GLASS

We work exclusively with glass, a material that represents us because it has historically been the most suitable packaging for the distribution channels where Achillea is present and stands out: speciality stores, where consumers are traditionally attentive to sustainability, and the Horeca sector, especially the high-end “super Horeca” segment, where quality must also be elevated through premium packaging aligned with consumer expectations.

Over time, our range has grown, but our commitment has remained unchanged: choosing recyclable packaging materials such as glass, paper and aluminium for our 100% organic fruit-based products.

This choice is consistent with our philosophy, where transparency has always been a distinctive feature. Information on our packaging also reflects this approach: we guide consumers to clearly recognise the distinctive traits of Achillea quality through essential, transparent communication.

We are committed to conveying and sharing the values that shape the Achillea world: premium organic, naturally sweet, additive-free.

FruttaSì Mela Limpida bio